Wed, Aug 5, 2026 · 1:00 PM – 4:00 PM ET
Walk in unknown. Walk out the name.
Six blocks. Three hours. Every block ships finished work — no homework, no waiting. You leave at 4:00 PM with 15 assets live and a Brand OS installed in your voice. The system keeps generating on-brand content every month after. 30 minutes a week. No team.
3 hrs
total time in the room
6 blocks
foundation → running system
15 assets
live before you leave — OS runs every month after
Day at a glance
1:00 PMfoundation1:30 PMvoice2:00 PMsignature
2:45 PMstretch
2:50 PMdistribution3:35 PMsystem4:00 PMcommitments4:05 PMclose
- 1:00 PM30 minStage 1
Foundation — Who you are on the record
Lock the positioning, three pillars, audience, and proof points every future asset inherits from.
3 essential tasks- 1Upload your foundation
- Capture past posts, talks, and articles as source of truth
- Lock the bio + LinkedIn URL the system writes from
- Note Company URL + one competitor URL
Take-homeYour evidence base — uploaded, dated, and ready for the engine. - 2Run the brand assessment
- Compare positioning vs. 3 named peers
- Surface the white space your category leaves open
- Prioritize the opportunities you'll exploit first
Take-homeYour Brand Assessment Report — gaps named, white space ranked. - 3Generate the Brand Blueprint
- Write the one-sentence positioning that anchors every future asset
- Pick exactly 3 pillars (not 5, not 7)
- Define audience: buyers, peers, talent, press
- Lock the proof points each pillar will reference
Take-homeYour Brand Blueprint — the single most important artifact of the day; everything else is downstream.
Also coveredPositioning3 content pillarsAudience mapBrand gap analysis - 1
- 1:30 PM30 minStage 2
Voice — Sound like yourself at scale
Capture your tone, vocabulary, and cadence so every future asset sounds unmistakably like you — not like generic AI.
3 essential tasks- 1Capture your voice
- Train on the past samples uploaded in Block 1
- Surface the rhythm and vocabulary patterns you can't see in your own writing
- Lock the voice profile to every future asset
Take-homeYour voice — captured and locked. The AI now writes as you. - 2Generate the three bios
- Three lengths in one pass, all in the captured voice
- Built off the Brand Blueprint so every line is on-brand
- Edit live in the room until you read them out loud and say 'yes, that's me'
Take-homeThree bios — copy/paste ready for every context you show up in.After the workshop: Replace your LinkedIn About with the medium bio before Block 3 starts. - 3Generate the headshot set + save your presets
- Generate exec-grade variations from one source photo
- Save one preset per pillar: audience + domain + weighting
- Test a preset on a sample brief — confirm the output stays on-voice
Take-homeYour headshot set + three saved presets — every future brief auto-aligns to brand without re-explaining context.
Also coveredVoice captureBios (short/medium/long)Headshot variationsPillar presets - 1
- 2:00 PM45 minStage 3
Signature Content — The Authority Trio
Three publish-ready pieces — one Op-Ed, one POV post, one framework carousel — each doing a different job in your authority engine.
3 essential tasks- 1Write the Op-Ed
- Brief → draft → polish in the captured voice
- Auto-validate against the Brand Blueprint (this is where agency work usually breaks)
- Inbound / press / credibility job — the long-form anchor
Take-homeYour Op-Ed — publish-ready on your #1 pillar. - 2Write the POV post
- Take a stance the category is too polite to take
- Strip the hedging executives default to
- Reach / comments / signal-of-conviction job
Take-homeYour POV post — publish-ready today. - 3Build the framework carousel
- Name your methodology (named frameworks become moats)
- One slide per step, sequenced so it teaches itself
- Save / share / citation job — the durable asset
Take-homeYour framework carousel — 7 slides, ready to publish.
Also coveredOp-EdPOV postFramework carouselBrand Blueprint validation - 1
- 2:45 PM · 5 minStretch resetQuick stand-up, refill, regroup — then back into the build.
- 2:50 PM45 minStage 4
Distribution & Repurposing
Convert one idea into five channels in 45 minutes — the multiplier most executives never operationalize because they don't have a team. The system replaces the team.
3 essential tasks- 1One-shot syndication of the POV post
- Push to LinkedIn + X + any other owned channel in one click
- Native-format per platform (no generic cross-poster output)
- Track which channel actually moves pipeline
Take-homeYour POV — already in five places. - 2Newsletter + keynote opener from the Op-Ed
- Newsletter: subject line, preview text, full issue
- Keynote opener: 5-min stage script + 3 Q&A points executives get asked
- Same idea, three formats, same voice
Take-homeNewsletter issue + keynote opener + talking-points doc — ~$8K of agency labor done in 30 minutes. - 3Build the 14-day calendar
- Pull the most quotable lines from the Op-Ed
- Slice the carousel into single-slide social posts
- Schedule across two weeks — cadence is a leadership discipline, not a marketing chore
Take-home14 days of scheduled posts — auto-publishing starting tomorrow.
Also coveredNewsletter issueKeynote openerScheduled social calendarOne-shot syndication - 1
- 3:35 PM25 minStage 5
The Compounding System
Wire the operating system so you never need us, an agency, or a ghostwriter again. By the end of this block the question stops being 'what should I post?' and becomes 'which prompt do I run today?'
3 essential tasks- 1Research → tailored outreach
- Pick one named prospect, account, or target audience
- Run the research → asset loop end-to-end
- Send (or queue) the tailored output before you leave the block
Take-homePipeline proven on a real target — you can run it Monday. - 2Build the Sprint and the Arc
- 30 days: one action per day, sequenced around pillar #1
- 90 days: themes per issue, through-lines tied to the Blueprint
- Both live in your workspace, both auto-update as you ship
Take-home30-Day Sprint + 90-Day Arc — your next quarter is on the calendar. - 3Personal Brand Operating Manual
- Document the 30-min weekly ritual (review · capture · approve)
- Map content triggers: meetings, news cycles, performance signals → next asset
- Lock the metrics that matter (and the ones that don't)
Take-homePersonal Brand Operating Manual — exportable PDF, yours to keep and hand off.
Also covered30-day sprint90-day arcReusable presetsPersonal Brand Operating Manual - 1
- 4:00 PM5 minStage 6
Commitments & the 90-day cadence
Each executive states publicly to the room: the post going live today, the article going live this week, the 30-min weekly cadence they'll run for 90 days. Public commitment is the accountability mechanism.
1 essential tasks- 1Make the three commitments out loud
- Stand up, state the three commitments aloud
- Block the recurring 30-min cadence on your actual calendar before you sit
- Optional: opt into a 30-day check-in tier
Take-homeThree commitments said aloud — the accountability mechanism is live.
Also coveredPublic commitmentCalendar block30-day check-in - 1
- 4:05 PM · —Close — commitments stated, cadence on the calendarYou walk out with three public commitments, a recurring 30-min calendar block, and a brand that ships without you from here.
One afternoon. 12 seats. The category goes to whoever shows up first.
Walk in at 1:00 PM with expertise nobody outside your circle knows about. Walk out at 4:00 PM as the public figure your category has been waiting for. The seat is there. Take it.